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SilverTech Earns American Design Gold Award

Manchester, NH (PRWEB) December 31, 2007 -- SilverTech has been honored by the American Design Awards with a prestigious Gold Award for the New England-based interactive agency's design of the official Life is good® website, www.lifeisgood.com.

More than 700 entries were received from designers around the world for the awards program. As a Gold Award honoree, SilverTech's work was judged to be "inspiring, unique and creative."

Life is good® is the popular lifestyle brand of optimistic clothing and accessories featuring the stick figure character Jake. The company sells more than $80 million in T-shirts, hats, coffee mugs and other gear annually, much of it online.

"It's great that this competition recognizes the importance of usability in site design," stated Nick Soggu, President of SilverTech. "Many times sites that win these kinds of awards tend to be flashy and animated, but they impede practical usability. SilverTech collaborated with Life is good designers to ensure that the site was not only well-branded, but also easy to use. And they've enjoyed great results because of it."

For information: Erin Presseau, 603-669-6600

SilverTech, Inc. is a New England-based interactive agency that expertly solves online marketing, technology, operations, fundraising, and communication challenges for businesses by creating value-driven web, digital and data-powered solutions. Services such as strategic consultation, site architecture, website design & development, multimedia graphics & animation, search engine optimization, online marketing, performance analysis, web application development and content management solutions are designed or customized to fit exact business requirements.

SilverTech clients include American Water, Capital One, Dr. Hauschka Skin Care, The Common Man Family of Restaurants, Life is Good®, Union Leader Corporation, State of New Hampshire, and Pizza Fusion, among many others. For more information contact SilverTech at info@silvertech.com.

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