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CAA South Central Ontario Member Care Centre operation receives the Silver Contact Center Employer of Choice® Certification Award

Toronto, Ontario (PRWEB) May 9, 2008 -- CCEOC Inc. announced today that the CAA South Central Ontario Member Care Centre operation has achieved the prestigious Silver level Contact Center Employer of Choice® (CCEOC) designation. Both sites - Thornhill, ON and Hamilton, ON participated in the certification assessment.

CAA South Central Ontario joins an elite group of contact centres recognized by this unique designation. Through the Contact Center Employer of Choice® certification program, CAA South Central Ontario will be able to address key areas for improvement that will have sustained impact on culture and morale. Being recognized as a Contact Center Employer of Choice® creates positive brand recognition and heightened awareness of their people focused status.

Specific areas of focus for CAA South Central Ontario Member Care included:

-    Improve ability to attract and retain top talent

-    Improve employee engagement

-    Boost employee morale and satisfaction

-    Gain industry-wide recognition as a great place to work

The results of the assessment have provided management with a different perspective on how to address key challenges that exist in the member care environment. Through the programs' in-depth reporting and analysis, management has gained a deeper understanding of key employee motivation and satisfaction drivers.

"CAA South Central Ontario is very focused on their people." said Jeff Doran, President, CCEOC Inc. They have great "spirit" and many great programs that help boost employee morale and engage staff. The important thing is that they are not satisfied with the status quo. They're always looking for ways to improve. Doran says, "Achieving this designation is a great start and something employees should feel very proud of. Being recognized as a Contact Center Employer of Choice identifies CAA as a progressive organization, preferred employer and one of the best contact centres to work for in the country."

Kathy Kelly, Director, Member Care Centre said, "Achieving the Contact Center Employer of Choice® award demonstrates our commitment to our employees and our customers. We're honoured to receive this award. We're looking forward to promoting the designation and eager to get started on our continuous improvement initiatives."

The Contact Center Employer of Choice® award is the industry standard for recognizing and branding people centric contact centers. Contact centres of any size, type or geographic location can be assessed to determine their CCEOC standing. Certified contact centres include: FedEx, The Shopping Channel, Scotiabank, Neteller, Rogers Communications, CIBA Vision and Roche Diagnostics ACCU-CHEK, Davis & Henderson to name a few. Through a proprietary assessment, a contact center can quickly determine if they meet the qualification standards. Once the designation is achieved, the contact center is profiled on the official CCEOC corporate web-site www.ccemployerofchoice.com , receives a prestigious framed certificate and is promoted through various print and electronic media.

About CAA South Central Ontario

CAA South Central Ontario has been successfully servicing our members and customers for over 100 years. Our vision is to be the leading membership organization in Canada by delivering first class quality service and unparalleled member satisfaction. Services offered include: Membership, Insurance, Travel, Automotive, Advocacy, Member Savings.

Our Vision

CAA South Central Ontario will be the leading Membership organization in Canada by delivering first class quality service, unparalleled member satisfaction and profitable growth.

Mission

CAA South Central Ontario is a trusted Member-driven organization that delivers quality automotive, travel, insurance and advocacy services providing peace of mind, safety and value.

Our Culture Statement

As an employer, CAA South Central Ontario will continue to inspire our employees to focus on exceeding Members' expectations in an organization that is fair, respectful and enjoyable to work for and that allows for personal growth.

About CCEOC Inc.

CCEOC Inc. is an experienced team of contact center experts, academics and analysts. We provide a wide variety of innovative programs to help build high-morale, high-performance contact centre operations. CCEOC Inc. administers and delivers the Contact Center Employer of Choice® Certification and Development program - the standard in building and branding people focused contact centers. Regional, national and international operations have been recognized through this program. CCEOC experts work with corporate clients at all levels to develop and advance their people focused cultures. For more information on the Contact Center Employer of Choice® Certification program or to find out more about CCEOC education and development services, please email info(at)ccemployerofchoice.com or call 416 886-7007.

Contacts:

Jeff Doran

President, CCEOC Inc.

416 886-7007

info(at)ccemployerofchoice.com

Alison Furness

Manager, Member Care Center

CAA South Central Ontario

www.caasco.com

###

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