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AIR MILES® Reward Program Receives the Silver Contact Center Employer of Choice® Certification Award!

Toronto, Ontario (PRWEB) September 19, 2008 -- CCEOC Inc. announced today that the AIR MILES Reward Program Customer Care Centre operation has achieved the prestigious Silver level Contact Center Employer of Choice® (CCEOC) designation. Over 600 employees from two sites located in Mississauga, ON and Toronto, ON participated in the certification assessment.

AIR MILES Customer Care Centre joins an elite group of contact centres recognized by this unique designation. Through the Contact Center Employer of Choice® certification program, AIR MILES Customer Care Centre will be able to address key areas for improvement that will have sustained impact on culture and morale. Being recognized as a certified Contact Center Employer of Choice® creates positive brand recognition and heightened awareness as a people focused organization.

Specific areas of focus for AIR MILES Customer Care included:

* Gain industry-wide recognition as a great place to work

* Improve ability to attract, retain and engage top talent

* Identify opportunities to improve employee satisfaction

* Build pride and engagement

"AIR MILES is a people centric employer." said Jeff Doran, President, CCEOC Inc. "They understand the importance of creating and maintaining a great work environment and are dedicated to providing great service to both their customers and employees". Doran says, "Achieving the Silver level designation is a great start and something employees should feel very proud of. Being recognized as a Contact Center Employer of Choice identifies AIRMILES as an industry leading organization and one of the best contact centres to work."

The results of the assessment and survey have provided management with a new perspective on how to address key challenges that exist in the member care environment. Through the programs' in-depth reporting and analysis, management has gained a deeper understanding of key employee motivation and satisfaction drivers.

"Being CCEOC certified identifies the AIR MILES Reward Program as an employer of choice and one of the best organizations to work for in the country," said Dave Burns, senior vice president and COO, AIR MILES Reward Program. "The AIR MILES Reward Program was founded on a culture that values people, and it is our people who create and deliver a unique customer experience to more than 9.5 million Collectors every day. This is truly an outstanding accomplishment for our Customer Care Centre and something we can all be proud of."

The Contact Center Employer of Choice® award is the industry standard for recognizing and branding people centric contact centers. Any contact centre can be assessed to determine their CCEOC standing. Certified centres include: FedEx, CAA, The Shopping Channel, Scotiabank, Neteller, Rogers Communications, CIBA Vision and Roche Diagnostics ACCU-CHEK and Davis & Henderson to name a few. Through the certification assessment, a contact centre can quickly determine if they meet the qualification standards. There are four levels - Bronze, Silver Gold and Platinum. Once the designation is achieved, the contact center is profiled on the CCEOC corporate web-site www.ccemployerofchoice.com, receives a prestigious framed certificate and is promoted through various print and electronic media.

About the AIR MILES® Reward Program

The AIR MILES® Reward Program is Canada's premier coalition loyalty program. Founded in 1992, it has more than 9.5 million active Collector accounts, representing approximately two-thirds of all Canadian households. The AIR MILES® Reward Program offers Collectors over 800 different leisure, entertainment, merchandise, travel and other lifestyle rewards by shopping for products and services at one of more than 100 brand-name Sponsors. To find out more information on the AIR MILES® Reward Program, visit the website at http://www.airmiles.ca .

About CCEOC Inc.

CCEOC Inc. is an experienced team of contact center experts, academics and analysts. We provide innovative programs to help build high-morale, high-performance contact centre operations.

CCEOC Inc. administers and delivers the Contact Center Employer of Choice® Certification and Development program - the standard in building and branding people focused contact centers. Regional, national and international operations have been recognized through this program. CCEOC experts work with corporate clients at all levels to develop and advance their people focused cultures. For more information on the Contact Center Employer of Choice® Certification program or to find out more about CCEOC education and development services, please email info(at)ccemployerofchoice.com or call 416 886-7007.

Contacts:

Jeff Doran

President, CCEOC Inc.

416 886-7007

info(at)ccemployerofchoice.com

Corporate Affairs

AIR MILES Reward Program

416-552-2346

mediaoffice(at)loyalty.com

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