Articles & News About Money & Coin Collecting

The AdSense Formula for Making Money

I often get asked what the secret is to making money with Google's AdSense program. This often comes from people who are dreaming of setting up websites chock full of high-paying keywords for particular niche subjects and then sitting back and watching the money roll in. "What's the magic formula?" they ask me. If they're non-technical, I point them straight to my book, Make Easy Money with Google, and assure them that they'll learn everything they need from it. They may think it's hard, but it's not.

But what about the technical people? By this I mean the people who've already set up a blog or website, who have registered domain names, who are comfortable with basic Internet terminology and concepts. What is the "AdSense formula"?

The only AdSense formula that you need to know is this:

earnings = number of clicks * average price per click

This is what I call the Fundamental AdSense Formula because you can derive almost every AdSense "secret" directly or indirectly from this formula. Do you want to earn more with AdSense? You have two ways of doing it:

1. Increase the number of clicks, and/or

2. Increase the average price per click

Your earnings will only go up if you do one or the other, and ideally both. It's an obvious formula, yes, but it's amazing how many people lose sight of it in their quest for increased AdSense earnings.

Increasing the Number of AdSense Clicks

Increasing the number of times the ads on your site or blog are clicked is the most obvious strategy. There are two general strategies you can follow:

1. Increase the traffic to the site, and/or

2. Adjust the ads to make them more "clickable"

Getting traffic is hard and takes time, so don't look at it as a quick fix. The best way to get traffic is to provide useful, unique content and to rank highly in search engine rankings for keywords related to that content. In other words, use standard search engine optimization techniques. DO NOT "buy" traffic or use "link farms" or other dubious techniques. Other tips for getting traffic:

1. Publish articles, even free ones, with links back to your site.

2. Include a link to your site in the signature at the bottom of your emails or in any forum postings you make (if the forum allows it).

3. Participate in forums/groups related to the content of your site or blog. The key is to participate, not lurk, and don't just post messages promoting your site.

4. Add comments (relevant ones only, please) to other blogs, you can usually link back to yours. (This won't help your search engine rankings, but it may allow others who are reading those comments to find your own site.)

5. Syndicate your content (trivial if you have a blog) and make sure that the content is registered with syndication aggregators.

6. List your site in relevant directories.

Adjusting the ads is something you can do almost immediately:

1. Position the ads on the page in order to make them more noticeable. Google even publishes a helpful heat map (see https://www.google.com/support/adsense/bin/static.py?page=tips.html ) for AdSense publishers.

2. Choose the best AdSense ad format that works for your site.

3. Change the ad colors either to make the ads blend in with your site or to make them stand out. Again, it varies depending on the site.

Whatever you do, DO NOT ENTICE VISITORS TO CLICK THE ADS. Google is very strict about this, see the AdSense program policies (found at https://www.google.com/adsense/policies ) for the details.

Increasing the Average AdSense Price Per Click

Increasing the average price per click you receive from AdSense is the other strategy for increasing your overall AdSense earnings. You can do this by:

1. Carefully targeting your content, and/or

2. Filtering out and avoiding low-paying ads

Content targeting isn't just about creating relevant, unique content. It's also making sure that that content is written to target the higher-paying keywords associated with a given topic. This means:

1. Figuring out which keyword variations for that topic pay more. Often the more specialized variations and phrases pay more than the "generic" terms.

2. Ensuring that the keyword density of the content favors the higher-paying keyword variations. See http://www.MakeEasyMoneyWithGoogle.com/vioxx-lawsuit.html for an example of well-targeted ads due to appropriate keyword density.

And to reduce the occurrence of lower-paying ads, consider these two strategies:

1. Use AdSense's competitive filter mechanism to screen out the ads that you don't want.

2. Show fewer ads on a page. The fewer ads you show, the more the higher-paying ads get displayed and clicked.

Many publishers also report that their earnings increase if they remove ads completely from pages with few or no clicks. Again, the "less is more" strategy favors the higher-paying ads.

There's No Magic

As you can see, there's no magic involved to increasing your AdSense earnings. The Fundamental AdSense Formula is easy to understand, but that doesn't mean it's easy to apply the formula. It takes time and effort to do it, just like most things.

Copyright 2005 by Eric Giguere. Permission is granted to reproduce the article in electronic newsletters or on websites provided that the complete article text is included, unchanged, and that neither the copyright declaration nor this license are removed. This article was originally published at http://www.MakeEasyMoneyWithGoogle.com/adsense-formula.html.

Eric Giguere is the author of Make Easy Money with Google: Using the AdSense Advertising Program, an introductory AdSense book published by Peachpit Press. Find out more about the book from the companion site http://www.MakeEasyMoneyWithGoogle.com or by contacting the author directly at eric@makeeasymoneywithgoogle.com.

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

Coin Collecting At FindaBook.com
Search For Books On Coin Collecting

Coin Collecting: Tips On Quarter Collecting
Anyone and everyone could make collecting coins one?s hobby. However it is believed that at present 106 million Americans are into the hobby of collecting quarters. Collecting quarters involves men, women, and children of all ages.

New Jewish Coins Use Old Wisdom To Aid In Life Balancing
SoulCoin offers timeless wisdom through unique coins. SoulCoin has just released The Humility and Joy Coin Set, two 1.5 inch brass coins based on a well-known parable of Jewish wisdom. The coins help people balance their approach to life so that they can focus on achieving their goals in a positive, satisfying, yet humble way.

Historical Silver Dollar Value Trends Reveal Coins Destined for Bullish Futures
Analysis of U.S. Peace silver dollars (minted 1921-1935) indicate only a few dates of this artistically acclaimed coin series are good bets to enjoy strong price advancements in the future. This conclusion is based on proven performance over a period of many years.

Buy Silver Coins With Confidence: A Guide To Selecting Reputable Silver Bullion Dealers
With the price of silver exploding in recent years, there seems to be no lack of silver bullion dealers advertising their services online Trying to find a reputable dealer can be a bit confusing for the novice silver coins investor

Knowing Your Coin Collection Value
Back in the olden days, people hoarded coins for the sole reason of the value they can get from them Centuries later, people transformed that mindless activity into an elite art called coin collecting

Gold Coins and Gold Bullion Remain a Safe Place For Your Money
The Bull and The Bear are continuing to bang heads Wall Street and even Main Street USA, and I am sure even your street is in shambles

Favorite Gold Coins To Collect For Investment
Why Gold American Eagle Coins are Popular among Collectors

Hammered Coins of England is Increasing in Popularity as a Medium and Marketplace for Collectors of Old Hammered Coins
Hammeredcoinsofengland.com -- the website of the company which buys and sells old hammered coins -- is rapidly increasing in traffic as collectors visit their website to read their articles on hammered coins, buy and sell, as well as evaluate and give opinions on coins.

Coin Collecting Supply Company "Wizard Coin Supply" Launches New Website
New site will provide a comprehensive catalog of coin collecting supplies and educational resources for coin collectors.

Canadian Coin Prices - Evaluate Your Coins
I trust that you will take a few moments to read this article. If this is the case then lets get started.

Hammered Gold and Hammered Silver Coins: Evaluating Their Price
When it comes to evaluating the price of hammered coins it is much more challenging than it is for other items that are still manufactured today. That is why both buyers and sellers have to be extra vigilant in ensuring that they buy and sell for a fair price. If you are considering selling or buying hammered coins, make sure that you seek professional advice before doing so and that you do not simply jump in at the first offer.

Old Coin Value - What's Important
Thank you for being interested in our work. We hope to be of service with the following guidelines. Everything you have as probably some sort of value attached to it. Sometimes this value is founded on how you feel about a certain item, while other items are given values assigned by others. The same applies to old coins and other coins in you collection. While professional coin dealers or expert coin collectors will know the old coin value for various coins, we may have no idea about this. This is the main reason why you should acquire as much knowledge as you can about evaluating old coin value and what their price is. The knowledge you will gain is priceless. You will be able to get a ruff idea about what you can expect to get from the...

Buying Coins at Local Estate Sales: A Shopping Guide For Collectors of Estate Sale Coins
What Is An Estate Sale An estate sale is generally a liquidation of physical assets from a home

American Eagle Gold Coins: Why These Gold Bullion Coins Are a Worthy Investment
There's never been a better time to buy American Eagle Gold Coins An economic recession is almost assured